LOS ANGELES—Industry veterans Briana Watkins and Adam Moskowitz have officially opened the doors of new sexual wellness company Wild Brands.
Bring decades of industry experience to the new venture, Watkins will serve as CEO of Wild Brands, with Moskowitz as president and COO.
Watkins and Moskowitz previously worked together as leading executives at Pipedream Products, where they developed a strong professional relationship and frequently discussed the possibility of joining forces on a future start-up.
“Having a partner who understands the industry, shares my vision and brings so much operational experience to the company makes this launch even more profound,” Watkins said.
Drawing on their combined experience across product development, operations, sales and brand building, Watkins and Moskowitz are launching Wild Brands with a focus on sexual enhancement supplements and plans to expand into additional categories.
“Briana and I have talked for years about combining our strengths and building something together,” Moskowitz said. “Wild Brands brings that dream to life. As president and COO, I am focused on creating the operational foundation that will support Briana’s vision as CEO and position the company for sustainable growth across multiple categories.”
Wild Brands’ introductory collection will include enhancement gummies and honey products developed for both men and women. The U.S.-made products will be manufactured in a GMP facility, “reflecting the company’s commitment to quality, compliance and retailer confidence,” a rep said.
“Rather than following a novelty-driven approach to its presentation, Wild Brands embraces a more sophisticated, sensual aesthetic,” the rep continued. “Animal prints, eye-catching imagery and playful details will help give the collection a recognizable identity while maintaining an upscale yet approachable presentation.”
“There are already many supplements on the market, so I knew Wild Brands needed to have its own personality,” Watkins noted. “I aimed for the branding to be sexy, confident and fun, but not tacky. Every part of the collection is being developed to stand out and give retailers something visually exciting to put on their shelves.”
The company name reflects Watkins’ long-standing affinity for animal imagery and patterns while also providing room for Wild Brands to grow.
“Our goal is much bigger than launching one supplement collection,” Watkins added. “Wild Brands gives us the flexibility to build new brands, explore additional categories and continue evolving alongside retailers and consumers.”
The first Wild Brands products are targeted for release in November, with preorders expected to open ahead of the official launch. Additional product details, retailer information and ordering opportunities will be announced in the coming weeks.
For more information, contact briana@wildbrandproducts.com or adam@wildbrandproducts.com, or visit WildBrandProducts.com.
