(Los Angeles, CA) After 19 years in the industry, top adult public relations firm The Rub PR’s owner and publicist, Erika Icon, is getting some serious recognition. Icon is being inducted into the ASN Hall of Fame, and her agency, The Rub PR, is up for Best Public Relations Firm. Additionally, ten of her clients have received nominations.
At the end of 2024, ASN announced its 2025 Hall of Fame Class, and Erika Icon made the prestigious list along with legend Suze Randall, her clients Micky Lynn and Jupiter Jetson, and more. To celebrate, ASN Magazine will feature her on the cover with a multi-page spread and interview in its June issue.
For the fourth year in a row, The Rub PR is up for Best Public Relations Firm. In 2022, the first year the award was given out, The Rub PR won the trophy and is vying to win again this year. Fans and industry can vote once every 24 hours by visiting asnlifestylemagazineawards.com/vote-4-13-2025, looking for their category, finding them in the pulldown menu, and hitting the SUBMIT button through July 13th.
“To be considered a trailblazer is an honor! I know I’ve contributed a lot to the industry, but working behind the scenes, you rarely get acknowledged with awards. I was ecstatic when I found out I was in the Class of 2025 and being inducted with Suze, an inspiration to me and two of my clients. I’m so excited about the ceremony, and winning the PR award would be the cherry on top, so #rockthevote!” says Erika Icon, owner and publicist.
The 2025 ASN Awards will be held on Saturday, August 23rd, in Orlando, Florida. Information and tickets can be found at asnlifestylemagazineawards.com.
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame. She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, ad WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, ASN Lifestyle mags, and blogs for Medium.
