(Los Angeles, CA) Top adult public relations firm The Rub PR was up for Most Popular Adult PR Agency and Most Supportive Sponsor in the 2025 Urban X Awards. And on Sunday night, they won Most Popular Adult PR Agency for the second time.
On Sunday night, the Urban X Awards rolled out the red carpet for adult stars and creators and more, and held one of their best awards ceremonies to date, hosted by Isiah Maxwell, Beca Barbie, and Ebony Mystique. Held at the Regent Theater in Downtown Los Angeles, the event was well-attended and featured entertaining musical artists. Many awards were given on stage, but some were shown on screen and announced by the Master of Ceremonies, James Bartholet. One of those was the Most Popular Adult PR Agency. When The Rub PR was announced as the winner, there was much cheering.
“We’re truly honored to have won a second time. This award was voted on by the industry and beyond, so it means a lot to us. Even the fans were voting for us, which was really amazing. The red X trophy is stunning. Thank you, Giana, for another great show and the beautiful trophy,” says Erika Icon, owner and publicist.
See a complete list of winners at https://x.com/urbanXawards/status/1957440791938294071.
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon got her client, Kimber James, cast on E! Entertainment’s Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, and has secured interviews for clients with prominent publications such as Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023 and 2025, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, ad WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium.
