[London, September 2025] – A groundbreaking new study by Erobella has revealed the staggering earning potential of global celebrities if they were to fully embrace subscription-based creator platforms. According to the analysis, some of the world’s most recognisable names could generate annual revenues in excess of $250 million – and now, thanks to Erobella’s new interactive calculator, anyone can see not only how much their favourite stars might earn, but also how much they themselves could potentially make in the creator economy.
Key Findings:
Top Earning Potential (Hypothetical Annual Revenue):
- Taylor Swift – $294.4 million
- Selena Gomez – $240.4 million
- Kylie Jenner – $209.3 million
- Ariana Grande – $195.7 million
- MrBeast – $175.6 million
Notable Public Figures:
- Barack Obama – $76.2 million
- Kamala Harris – $35.2 million
- Joe Biden – $25.5 million
- Donald Trump – $24.5 million
What Content Would Sell?
- Selena Gomez could turn her beauty empire into digital gold, with exclusive Rare Beauty tutorials and behind-the-scenes brand moments.
- Kylie Jenner, now making headlines for her relationship with Timothée Chalamet, could offer fans a closer look at their romance – a move Erobella says would ‘break the internet’.
- Ariana Grande, gearing up for her next world tour, could generate huge revenues with exclusive backstage content, rehearsal diaries, and intimate performance previews.
- Taylor Swift could command unprecedented subscriber loyalty with acoustic versions, songwriting sessions, and candid behind-the-scenes moments.
‘This isn’t just about what celebrities could earn, it’s about how fans crave authenticity and access to their favourite stars,’ says Brenda Jensen, lead researcher on the study and Head of Data and Research at Erobella.
Why This Matters
‘Celebrity influence isn’t just about red carpets or stadium tours anymore, it’s about how cultural visibility translates directly into digital dollars,’ says Brenda. “Our findings show how traditional star power can be converted into measurable digital earning potential in ways that have never been quantified before. The fact that former presidents and political leaders could hypothetically out-earn Hollywood icons, highlights the untapped value of political celebrity in the creator economy – and underlines just how radically it is redrawing the boundaries of fame, influence, and income.’
With the creator economy now valued at more than $104 billion globally, subscription platforms are no longer a side hustle – they’re a major force in shaping culture and commerce. Celebrities are already driving headlines, but research suggests that if they took fans behind the scenes – whether in politics, music, or lifestyle – the financial impact could be game-changing.
Groundbreaking ‘Wow Factor Coefficient’ Methodology
This study introduces a proprietary algorithm designed to calculate celebrity earning potential on subscription platforms. A key component is the Wow Factor Coefficient, which measures the cultural visibility and media impact certain celebrities would generate if they joined. Scores range from 1.0x (expected participants) to 5.0x (extraordinary surprise entrants), helping explain why political leaders with smaller social followings still rank among the top projected earners.
The full methodology combines:
- Social media reach across Instagram, TikTok, YouTube, and X (Twitter)
- Monthly Google search volume as a measure of public interest
- Industry-validated subscription conversion rates
- Demographic multipliers for age, gender, and geography
- The Wow Factor Coefficient to capture cultural and media impact potential
The research analysed 133 global celebrities across entertainment, politics, and digital media, using publicly available data on social media followings and search trends. All figures are hypothetical and designed for analytical purposes only.
Surprising Discoveries
- Political Prominence: Politicians consistently score higher than expected, with Barack Obama ranking in the global top 20 despite a smaller follower base.
- Age vs. Influence: Figures such as Angela Merkel (71) could still generate over $1 million annually, proving influence can outweigh demographic disadvantages.
- Persistent Gender Gap: Female celebrities comprise 80% of the top 20 potential earners, echoing broader industry disparities.
Try It Yourself
To bring the findings to life, Erobella has also developed an interactive calculator that lets users explore potential earnings. Not only can people see how much their favourite celebrities could hypothetically make, but they can also input their own social media following and audience reach to estimate what they might earn in the creator economy.
‘This isn’t just about celebrity; it’s about showing the earning power available to anyone building influence online,’ says Brenda. ‘The calculator makes the research tangible and fun, while underlining the massive opportunities in the subscription space.’
The calculator is available now: https://erobella.com/lust/en/onlyfans-earnings-calculator/.
Notes to Editor:
- For more information about Erobella, visit erobella.com.
- Brenda Jensen is available for interview/comment upon request.
- Hi-res infographics are available upon request.
- A full methodology appendix is available upon request.
- For all media enquiries, please contact b@verriberri.co.uk / 01376 386 850.
- Calculations are hypothetical and for analytical purposes only.
