LONDON, U.K.—Howl, a lube and queer party brand, will make its European debut at Barcelona trade show EroSpain this week, following a successful crowdfunding campaign.
Since launching in the U.K. last year, “Howl has captured the imagination of a new generation of pleasure-seekers. With its signature line of premium, water-based and silicone-based CBD lubricants, the brand blends sexual wellness innovation with events tailored for inclusivity and connection,” a brand representative said.
The Howl crowdfunding campaign, led by Ru Paul’s Drag Race star Bimini, secured 92 percent of its funding target, since being launched two weeks ago.
Commenting on the brand mission and fundraising campaign, Bimini said, “A world without shame would be a Garden of Eden—happy, free, and far less binary. None of us are the same sexual beings we were at 16; we evolve, experiment and discover what we truly like. If everyone embraced that openness, I swear the planet would be a better place—honestly, the whole world would improve if people just had more good sex.
“We’re never taught to invest, especially as working-class queer people, yet that’s exactly how we break into—and take over—the corporate sphere. Supporting queer-owned businesses like Howl isn’t just smart; it’s revolutionary. Until we dismantle the patriarchy, the most rock-and-roll move is to use capitalism against itself and fund our own liberation,” Bimini added.
Howl founder Samuel Doeuk said, “Howl is so much more than just a personal lubricant; it’s a movement designed to dismantle shame, champion pleasure, and build community through great products and incredible experiences that celebrate queer joy and sexual liberation. Our mission is crystal clear: to provide pleasure without shame.”
From hosting LGBTQ+ raves and kink-positive events to attracting attention from European retailers like Selfridges, and collaborating with U.K. pop star Jade Thirlwall, “Howl is proving that there’s serious demand for a brand that puts pleasure and inclusivity front and center. The support they have received from the crowdfunding further solidifies the gap in the market for this new cutting-edge brand,” the representative added.
EroSpain marks Howl’s first adult trade show appearance. Show attendees can find Doeuk and the Howl team at Booth 310-3 throughout the event.
For more information on the brand or the crowdfunding campaign, click here.
For sales and events inquiries, contact wholesale@howlworldwide.com.
