AMSTERDAM—Kiiroo, an interactive pleasure products company, has partnered with Good Brands Group to accelerate its B2B growth in the Americas.
Under the partnership, Good Brands Group will join Kiiroo’s business operations across the Americas by teaming up with Kate Kozlova, Kiiroo’s U.S. brand ambassador, to focus on brand expansion, strategic partnerships and education. The team at Good Brands Group brings “a wealth of expertise and deep connections within the industry,” a Kiiroo representative said.
The Good Brands Group includes Frederic Walme, who heads sales and business development; Kristen Tribby, leading marketing and education; and Jeanelle Mena as sales manager.
“We are excited to join forces with Good Brands Group as we work together to deepen our impact in the Americas. Their expertise and commitment to fostering innovation in sexual wellness align perfectly with Kiiroo’s vision,” said Simon Smith, Kiiroo’s director of global business strategy. “Together, we’re not just expanding our reach; we’re revolutionizing how couples connect and explore intimacy through technology.”
Kiiroo CEO Toon Timmermans added, “This aligns perfectly with our mission and vision of becoming the industry’s leading intimacy-technology leader.”
Good Brands Group will work closely with the Kiiroo team on various campaigns in 2025 to elevate shared experiences through cutting-edge technology, the representative said.
“Good Brands Group is proud to partner with Kiiroo, a brand that continues to set the standard for innovation in sexual wellness. The projects we are working on are set to redefine intimacy and resonate strongly with our B2B partners across the Americas,” said Walme.
