LOS ANGELES — Pleasure industry veteran Farley has opened his own business specializing in product photography and graphic design.
Co-founded by Farley and his wife, Lemon Squeeze Studio offers “product and model photography, photo retouching, graphic design and videography services,” a rep said.
“Well known in the B2B pleasure toy space, Farley brings over 30 years of experience to his photography and graphic design studio,” added the rep. “He is best known for photographing pleasure products and models for packaging and advertising, designing digital marketing materials and shooting sex ed and product training content for some of the industry’s biggest names in manufacturing.”
Farley was formerly a staff photographer and digital artist for such companies as Topco and Pipedream Products. Recently, he updated the product and model photography for Sportsheets and Evolved Novelties.
“Farley aims to bring adult product clients a special touch that only experience in the sex toy business can offer,” the rep said.
Lemon Squeeze is located in Southern California, with a full-service studio offering a model photography space and two product photography rooms.
“Having been behind the scenes in the production of an adult product from concept to final package, I’ve seen what it takes to develop an item. At the point of packaging, marketing and selling, things greatly differ from mainstream products,” said Farley.
“There is an intimacy and a different way you need to connect to your customers that mainstream consultants may not realize,” he continued. “Additionally, there are some marketing challenges that adult companies may face that mainstream companies do not. At Lemon Squeeze, we can help both experienced and novice pleasure toy brands navigate the highly specialized and often tricky adult market.”
Free consultations are available; visit LemonSqueezeStudio.com.