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Acknowledging that there appears to be confusion on the Commission’s current guidelines on “preventing digital deception” in online advertising and asserting that “some companies are wrongly citing the guides to justify practices that mislead consumers online,” the FTC has decided its time to freshen up their guidance documents, starting with a public comment period.

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While cryptocurrency is becoming increasingly mainstream and consumer confidence in crypto as a medium of exchange appears to be increasing, crypto scammers and fraudsters continue to frequently target consumers. These scammers often approach their victims through social media, touting lucrative investment opportunities designed to cash in on the perception that crypto is a “hot” area for investors right now – or luring in their victims with romantic overtures that evolve into requests for financial support.

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